San Francisco Opera Mission and Vision

Strategic Framework for San Francisco Opera's Next Decade
San Francisco opera Mission:

We believe opera is a uniquely compelling, entertaining and emotionally thrilling art form.  Our mission is to bring together growing audiences to experience opera’s transformative power.


san francisco opera Vision:

To crack the code on producing big art in the 21st century.


san francisco opera Values:

We commit to:

  • Pioneering new approaches to producing large-scale opera
  • Striving for the highest standards of artistic integrity and excellence
  • Fostering a positive, collaborative, diverse, inclusive organization
  • Developing new audiences and creating dynamic audience relationships
  • Creating impactful reciprocal connections with the community through education and engagement
  • Upholding fiscal rigor and sound management as prerequisites for creativity


san francisco opera PERSONALity:
  • Creative
  • Bold
  • Inspiring
  • Welcoming
  • Excellent